Norrkoping - Second Thematic Seminar 12-14 October 2010

Tuesday, 12th October:
Is there a need for new products and services for the 60+?
11:30 Transport from Hotel Princess to Thapperska
11:45-12:00 Registration
12:00-12:15 Opening and institutional
welcome to Norrköping
Kerstin Hildebrand, Chair of the Community Care Committee
12:15-12:30 Catching up from Skövde and
Pforzheim and practical information
Monica Hjern, Ingegerd Johansson, Emma Odén
12:30-13:30 Lunch - Cafeteria of Thapperska
13:30-15:00 Introduction to - ”Is there a need for new products and services for the 60+?”
Lecture: Britt Östlund, Professor
Headline: Innovations for the modern older life: Challenges and possible
strategies for product and service development.
Lecture: Åsa Larsson, PhD
Headline: Everyday life and use of technology amongst the oldest old
15:00-16:00 Workshop
How can we manage to create demand driven products and services with
the right and attractive technology?
Who defines and how is the need defined?
Who develops and creates the products and services?
How do the products and services reach the consumers/buyers?
What makes people try and use the products and services?
Introduction to Workshop: Stefan Holmlid, Lector
16:00-17:00 Presentation of the results
17:00-17:15 Conclusions and Reflections
on day 1
Jan Berglund, Board member of the Community Care Committee and 60+.
17:15 Transport to Hotel Princess
18:30 Walk in the Industrial Landscape with Johanna
Meeting point outside the Hotel Princess – Anita Rosenquist, Inga-Lill
Johansson and Peter Hult together with guides from the City of Norrköping
will take care of you.
19:30-22:00 Buffét and get together
The Restaurant, Knäppingen, Västgötegatan 19
Walk back to hotel Princess
Wednesday, 13th October:
Is a demand driven process for products and services
an option?
Are there any best practises?
8:05 Transport from Hotel Princess
8:00-8:15 Registration
8:15-8:20 Good-Morning
8:20-9:00 Introduction to A Demand driven processes for products and services is that an option?
Lecture: Kenneth Bringzén, Designer
Headline: "The need for all of us to be designers"
9:00-9:15 Introduction to Design game
Innovation through play - Stefan Holmlid, Lector
9:15-12:00 Service and product innovation
through game-play
Stefan Holmlid, Lector and PhD- students
12:00-13:00 Lunch – Cafeteria of Thapperska
13:00-17:00 Exhibition and mini-lectures
17:00 Transport to Hotel Princess
19:15 Meeting point outside Hotel Princess, Anita Rosenqvist and Inga-Lill Johansson will meet you outside the hotel at 19.15 and the walk with you to Stadshuset at Hotellgatan
19:30 Formal dinner at Stadshuset in
Norrköping
Host – Olle Vikmång, vice chairperson of the municipal council.
Thursday,14th October
Summary and Prospects
8:30 Pick up from Hotel Princess
8:40-8:45 Registration
8:45-9:00 Reflections and Conclusions on the work on Wednesday
9:00-11:00 Open Space
Issues and areas we would like to inform about, share and discuss
NorrköpingTopic:
How can we develop and establish an interactive way/structure of creating
new/improved products and services for the 60+? Introduction – Stefan
Holmlid
Italian Topics:
Experiences of innovative service provider for Elderly- Introduction
and small lecture -Adriano Temporini, Director Pedemontana Sociale Agency
Experiences in supporting ageing at home in the Parma region –Introduction and small lecture Paolo Ciampolini, University of Parma
Skövde Topic:
In what way can we benefit at Gothia SP from the Network on forward
policies and actions for seniors in Europe? Åsa Björk, project leader
for Gothia SP
Snacks will be served during the Open Space
11:00-12:00 Conclusion and summits –
What have we learnt and what is next?
Evaluations of the event in Norrköping
Chair: Monica Hjern
12:00-12:15 Closing
Li Teske Mayor of Norrköping and Chairperson of the Municipal Council
12:15-13:00 Lunch
13:15 Transport to Hotel Princess
13:00-15:00 Meeting of the project group
15:15 Transport to Hotel Princess

